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Condor
Weather-triggered campaign activated at Frankfurt Airport
About this campaign
Long-distance travellers
Target Audience
Frankfurt Airport
Location
Media Frankfurt, Mediaplus, Active Agent
Partners
The airline Condor ran a programmatic DOOH campaign within Frankfurt Airport to reach relevant traveller audiences with context.
The campaign was weather-triggered and ran more frequently when it was raining, promoting long-distance travel to inspire audiences in arrivals to get away.